We didn't start with a product. We started with a question.
Why are everyday products that do no harm so hard to find?
The question.
Every shelf is full. But try to find a simple product that doesn't harm your health and doesn't end up as waste. It's hard. We kept asking why.
The answer is usually cost. When a factory cuts material cost, the cut ends up in the product. Sometimes it shows up as quality that fails early. Sometimes as a health risk the buyer never agreed to. Plastic is used everywhere because it's easy to produce and cheap to buy — and that's exactly where the health concern comes from. Silicone is marketed as the food-safe alternative, and carries its own set of unknown issues.
Three pillars.
Our founder's answer to this is a vision that sits above any single brand: tackle the problem at the material level, across three pillars.
- Products made of 100% natural materials.
- Products made of forever-recyclable materials.
- Electronics designed for easy repair, with every material recyclable at end of life.
Each pillar becomes its own brand. Loopware is the brand built on the second pillar. Our chosen material is forever recyclable: materials that melt back into exactly what they were, without quality loss, again and again. Stainless steel. Glass. Aluminium. Cast iron.
The Kitchen Problem.
You're A Natural, our sister brand, published a series of articles on kitchen-related problems — including what's inside the things we store food in:
- Plastic containers release microplastics and bisphenol compounds, even when labelled "BPA-free"
- Silicone seals release cyclic siloxanes — compounds flagged as endocrine disruptors
- Non-stick coatings degrade with normal use, depositing particles into food
- The "stainless steel" containers on the market still use silicone gaskets or plastic lids
So we built our own.
Our first product: food containers that are 304 stainless steel all the way through — body and lid, nothing else.
Stainless steel containers are not new. But the ones on the market either come with a plastic lid, a silicone gasket or a sealing rim — or use lower-grade stainless steel, or fake 304. So we found suppliers to produce to our specification, tested the products in our own kitchen, and commissioned an independent lab to test migration and chemical composition. The product dossier records the results, and the full documents are available on request.
The material decides how long a product lasts.
Choosing the right material for the product's intended use is what makes a product last. We use 304 stainless steel because it is the grade the food industry uses as its benchmark for food-contact metal. Lower grades are cheaper because they cut back the elements that give steel its corrosion resistance. A food container lives a hard life — dishwasher, freezer, salt, acid, every day for years. The material has to be chosen for that life, not for the price tag. That rule applies to everything we make.
What we believe.
1. No compromise on health.
If a material or process compromises human health or the environment, the answer is no.
2. Full disclosure, not greenwashing.
Every test result, every limitation, disclosed.
3. The material is the brand.
Forever recyclable is the promise.
This is the beginning.
Our first product is now available to the market, and future products are coming. Follow us on Facebook and Instagram to stay updated on new products.